We built a sales-focused custom ikas theme for 36 Clothings with Reels discovery, smart cart and spin-wheel campaigns.
AI Summary
We built a custom ikas theme for 36 Clothings that turns streetwear and old-money styling into a fast, mobile-first shopping experience. Reels-style discovery, a spin-wheel campaign, a smart cart and automatic gifts at threshold values support the purchase decision in one connected flow.
Let's Talk!About 36 Clothings
36 Clothings is a menswear brand that blends streetwear with old-money styling. They started on a stock ikas theme but wanted a setup where visitors could shop more easily, see campaigns as more attractive and grow their cart with more confidence. We built a sales-focused custom ikas theme from scratch for the brand.
What Was Holding Customers Back?
The products looked good in the existing store, but the flow was weak. Users opened a single product and left, missed campaigns and had no clear reason to grow the cart once it was open. Category transitions felt slow on mobile and the homepage did not communicate the brand style fast enough.
While planning the project we named these problems one by one and built the theme structure around the answers.
We Built Social-Media-Style Product Discovery Inside the Custom ikas Theme
The audience spends most of the day inside Instagram and TikTok feeds. We placed a Reels-like product flow on the homepage. Instead of static cards, users discover products through short videos and motion content, and can drop an item into the cart with a single tap. They no longer browse only what they came for — they explore the collection too.
We Built a Smart Cart Drawer That Grows the Basket
The cart was the most critical area for sales. We built it like this:
- Relevant product suggestions appear when the cart opens.
- An automatic gift is added when the cart passes the threshold value.
- Users see in real time how close they are to the next campaign reward.
- Quantity changes, coupon entry and removals happen in a single panel.
Customers find a clear reason to add another product without leaving the cart. Inside the custom ikas theme, the smart cart became the most critical conversion area.
We Turned the Campaign Into a Game
Instead of only showing a discount, we let customers win one. We added a spin-wheel campaign and a coupon collection flow. The user spins for a personal coupon, which naturally builds motivation to use it. The brand team can launch a new campaign from the admin panel with a single click.
Mobile Speed and Easy Management
The whole theme was built mobile-first. Page transitions are fast, images are optimized and the menu is reachable with one hand. The team can change campaign banners, gift thresholds and product groups without touching any code.
What Changed in the End?
36 Clothings is no longer just a good-looking store. The brand now has a shopping experience that supports the journey from discovery to cart step by step, places the campaign at the center of the stage and feels fast on mobile. Compared with a stock theme, this custom ikas theme gives the brand much more room to grow.
